Our StoryOur Story

Our Story

Every watch tells two stories: that of the people who wear it, and that of the people who design and make it.
Here is ours.

The team

Edouard Haegi
Edouard Haegi
Co-Founder

A passionate entrepreneur and watch enthusiast, Edouard co-founded KeyTime to offer Swiss-made watches with a fresh perspective. Above all, he is driven by that same passion.

Self-taught, versatile and detail-oriented, he shapes the brand’s vision, brings the team together and oversees operations, from product development to the final watch delivered to its owner.

Romain Labat
Romain Labat
Watchmaker

Winner in 2020 of the best first-year young student prize awarded by the GPHG Foundation, Romain is a graduate of the Geneva School of Watchmaking as well as the HEAD in Watch Design.

He is the one who now assembles every KeyTime in the workshop, with a precision sharpened among the finest Geneva maisons.

Morgan Loyer
Morgan Loyer
Illustrator

Founder of the La Jonx studio, Morgan has been illustrating Geneva since 2018 in a colorful and poetic way.

Involved from the earliest stages of the project, he brings his creative touch, his entrepreneurial experience and his technical craftsmanship to ensure ever more original watches and dials.

Maxime Rossier
Maxime Rossier
Developer

A computer science graduate from the University of Geneva, Maxime designs and improves the KeyTime watch sales platform day after day.

It is thanks to him that our unique and limited edition models find their owner, simply and securely, anywhere in the world.

The beginning

It all started with the friendship of two watch enthusiasts from Geneva. At home, surrounded by a few machines and countless ideas, they set themselves a challenge: to create their own watch.

Not just another watch, but one capable of creating an emotional connection. A watch designed to be enjoyed today and treasured tomorrow.

The vision

Made in Switzerland and assembled in Geneva, our watches showcase the work of local artists as well as the places, memories and moments that inspire us.

More than an everyday object, a KeyTime watch reflects what truly matters to the people who wear it.

Time,
the opportunity to create beautiful things.

Our workshops

From our original workshop, a Geneva apartment that still houses our production machines, to our workshop on Rue François-Dussaud dedicated to assembly and logistics, discover what goes on behind the scenes of our watches.

2025
Founded
100%
Swiss
Passion
The story continues with you

The story continues with you

We collaborate with local artists, companies and institutions to create watches inspired by the worlds, stories and passions that bring us together. Every collaboration is an opportunity to combine our expertise, share perspectives and create something truly unique.

If you share this desire to create differently, let's write the next chapter together.

Let's collaborate

Whether you are an artist, a company or an institution, we are always open to meaningful new collaborations.

An idea, a project, or simply a desire to connect? We'd love to hear from you.

warranty 5-year warranty
shipping Free shipping in Switzerland
secure Secure Payment
warranty 5-year warranty
shipping Free shipping in Switzerland
secure Secure Payment