Our Story

The KeyTime brand was born from the desire of Edouard Haegi and one of his closest friends, both passionate about watchmaking, to bring something new to a market that is already well established. Our goal: to offer truly Swiss-made watches, produced locally with trusted partners and at a controlled price.

Starting such a project requires momentum, but also flexibility. It is difficult, if not impossible, to predict the exact path ahead. To move forward, you must adapt, accept doubt, and be willing to question your own choices when necessary.

That is why we reinvented ourselves several times before even launching our first watch, which was released on August 1st, 2025, Switzerland's national holiday. A nod to our home country!

Our Team

This adventure would not be possible without our friends, partners, and suppliers who support us every day. Incredible people like our illustrator Morgan Loyer (La Jonx), who brings our dials to life, or Maxime Rossier, who handles the development of our website and online shop.

Our Manufacturing Process

We design and manufacture our own cases and dials in-house, using modern technologies such as additive manufacturing, UV printing, and laser cutting.

Our Collections

Today, our vision unfolds across two creative universes:

• Atelier: original watches, often produced in limited series or as one-off pieces
• Icône: a more understated design, with a small illustration on the lower part of the dial

Artisanal Craftsmanship

Each watch is carefully designed and assembled by hand in our workshop. Our production capacity is limited only by our human resources: two pairs of hands, or a few hundred pieces per year.

Our greatest wish? That our watches find their place on your wrist and bring you as much joy to wear as we have in making them.

To learn more about our design and manufacturing process, we invite you to visit the Behind the Watch page.