Behind the Watch

Genesis

The creative process often begins with the desire to design a new case or imagine an original dial. Thanks to our partnership with Swiss artist La Jonx, each dial is conceived and drawn with a distinctive graphic touch that helps shape KeyTime’s visual identity.

Design and Prototyping

We model the watch using CAD software, which allows us to define every detail while considering the technical constraints of our production methods.

Prototyping is essential before moving on to production. It allows us to validate key aspects such as assembly tolerances, wearing comfort, and the overall design consistency.

Local and Controlled Manufacturing

The case and dial are produced in-house in our workshop. All other components come from local suppliers with whom we maintain trusted relationships. Fully Swiss manufacturing is one of our core values, and we stand by it with conviction.

The dials are printed on acrylic sheets using a UV printer, then laser-cut to fit perfectly into the watch. The opacity of the printed layer is carefully adjusted to allow enough light to reach the photovoltaic cell underneath.

Our cases are made from Nylon 12 using SLS additive manufacturing, commonly known as 3D printing. They go through several processing steps before reaching their final look: cleaning, sandblasting, and chemical smoothing.

All components are assembled by hand, by us.

What comes next?

Each watch undergoes a thorough quality check before being delivered to its future owner. For packaging, we chose a membrane box that guarantees complete protection. More than just packaging, it is designed for long-term use—whether for other watches or personal objects—and not to end up forgotten in a drawer. A nod to watchmaking professionals who use them to transport their pieces safely.

You can choose between free postal delivery or have it brought to you in our customized Microlino.