Behind the Watch

Genesis

The creative process often begins with the desire to design a new case or imagine an original dial. Thanks to our partnership with the Swiss graphic workshop La Jonx, each dial is conceived and drawn with a distinctive graphic touch that helps shape KeyTime's visual identity.

Design and Prototyping

We model the watch using CAD software, which allows us to define every detail while considering the technical constraints of our production methods.

Prototyping is essential before moving on to production. It allows us to validate key aspects such as assembly tolerances, wearing comfort, and the overall design consistency.

Local and Controlled Manufacturing

The case and dial are produced in-house in our workshop. All other components come from local suppliers with whom we maintain trusted relationships. Fully Swiss manufacturing is one of our core values, and we stand by it with conviction.

The dials are laser-cut from an acrylic plate to fit precisely into the watch. They are then printed using dedicated fixtures and a professional UV printer. The opacity of the white ink layer is adjusted to allow enough light to reach the photovoltaic cell positioned underneath.

Our cases are made from Nylon 12 using SLS additive manufacturing, commonly known as 3D printing. They go through several processing steps before reaching their final look: cleaning, sandblasting, and chemical smoothing.

All components are assembled by hand, by us.

What comes next?

Each watch undergoes a thorough quality check before being delivered to its future owner.

The membrane box, which serves as packaging, is a nod to watchmaking professionals who use it every day to transport their pieces safely. It is not meant to end up forgotten in a drawer, but to be reused over the long term, for watches or other items (jewelry, pens, etc.).

For delivery, you can choose between free shipping via Swiss Post or a personal handover (Geneva only, either in-person pickup or delivery with our customized Microlino).